New Tourism Agency Logo Unveiled in Towanda

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BradCo Commish and Robin Jan 2016

Bradford County Commissioners (above, from left) Doug McLinko, Daryl Miller and (right) Ed Bustin unveiled the new logo and tagline for the Bradford County Tourism Promotion Agency with director Robyn Chamberlain yesterday at the Bradford County Historical Society (top).

The regular meeting of the Bradford County Commissioners scheduled for Jan 28 was held at the the Bradford County Historical Society’s headquarters in the old jail building on Pine Street, providing a unique backdrop for the unveiling of a logo, tag line and other promotional information for the Bradford County Tourism Promotion Agency.

The Agency was formed in 2015 after the Bradford County Commissioners voted 2-1 to break away from the Endless Mountains Visitors Bureau (EMVB) to focus exclusively on Bradford County. Commissioner Doug McLinko maintained that the county needed new branding that was distinct from the four-county approach offered by the EMVB, which also supports Sullivan, Susquehanna and Wyoming counties. The new logo features the words “Bradford County, PA” under an icon of a river winding through rolling endless mountains. The new tagline is “Bradford County; Endless Possibilities.”

Once the partnership was formally dissolved in 2015, the commissioners set long-term goals to create a professional marketing blueprint to move forward and contracted with Development Counselors International (DCI), a New York-based marketing firm that specializes in economic development and tourism marketing.

DCI delivered a 73-page report to the commissioners in August 2015. Yesterday, the commissioners shared some of the highlights of the study and presented the new logo to the public as the first phase of implementing the many suggestions in the report in the coming months and years.

Through the new agency, Bradford County maintains full control over state Room Tax revenue, which was formerly disbursed to the county by the EMVB.  McLinko has stressed many times that he feels attracting business investments from target industries will result in increasing tourism. The report cites the Susquehanna River and state game lands among the county’s greatest attractions.

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Managing Editor of EndlessMtnLifestyles.com, dedicated to providing interesting information about life in the Endless Mountains region of northern Pennsylvania. The website - a meager investment with no immediate return - is meant to be community-based and to reflect the varied tastes of its readers. Submissions from legitimate organizations and event coordinators are welcome and will be published as space and time allow. This website is operated by Endless Mountains Media Services. I am seeking submissions of news stories, promotional press releases, and photos for posting with full recognition for the submitter. I am also hoping to build a base of correspondents who would enjoy being my "ears and eyes" in parts of the four county region where news is happening. I am also a self-employed media consultant and freelance writer/editor, providing professional services for businesses, municipalities, and organizations for which retaining a full time staff writer is not a viable option.

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