The regular meeting of the Bradford County Commissioners scheduled for Thursday, Jan 28, will be moved from the county courthouse (above) to the Bradford County Historical Society building (top) on Pine Street in Towanda and will be held at 5 pm.
More than a year after breaking off from the Endless Mountains Visitors Bureau (EMVB) to create a new agency focused exclusively on Bradford County, the Bradford County Commissioners and Bradford County Tourism Promotion Agency director Robyn Chamberlain are ready to unveil the agency’s new logo and other promotional elements.
Several years into the natural gas boom, of which Bradford County was initially the epicenter, the commissioners expressed dissatisfaction with EMVB and maintained that the agency was not disbursing Bradford County’s due share of PA Room Tax revenue.
Commissioner Doug McLinko, in particular, saw the Room Tax revenue as a means of diversifying the county’s economic base in order to offset the effects of the cyclical and sometimes unpredictable nature of the natural gas industry. Attracting business investments from other target industries, he insisted, would result in increasing tourism.
Once the partnership was formally dissolved in 2015, the commissioners set long-term goals to create a road map with contracted Development Counselors International (DCI), a New York-based marketing firm that specializes in economic development and tourism marketing.
They have now announced that the first phase of this project has been completed. A marketing blueprint, complete with a new brand, logo, tagline, marketing plan and website that will promote the region as a strategic business location and viable tourism destination has been developed and is ready to roll out ot the public.
The regular Commissioners meeting for Thursday, Jan. 28 will be changed to 5 pm at the Bradford County Historical Society Museum on 109 Pine Street in Towanda. Following the regular meeting the Commissioners will reveal the new logo, and the media has been invited to attend the event.