Visitors Bureau to Sponsor Social Media Advertising Workshop


The Endless Mountains Visitors Bureau is hosting the “How to build social engagement and relationships with social media ads” workshop with Sarah Benoit from JB Media on Tuesday, Oct. 1. This four-hour training session and interactive workshop, conducted at the Dietrich Theater in Tunkhannock from 10 am to 2:30 pm, will include a PDF Copy of the slides so attendees can leave with a working document and follow-up strategies and ideas that work.

Two hours of live demonstrations and group activities focused on Facebook and Instagram, Twitter and Pinterest advertising platforms will provide attendees with action items and tangible takeaways.

The workshop content will focus on:
* Facebook and Instagram advertising best practices, tactics and strategies.
* Audience Targeting
* Advertising Insights and tracking
* Social media ad budgeting
* Twitter and Pinterest advertising best practices, tactics, and strategies

Instructor for the event will be public speaker Sarah Benoit, who has worked in web design/development, SEO, and social media since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit (above) leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year up and down the East Coast and beyond.

Registration is $10 per person, and a light lunch will be served. To register, interested readers can log on to:



About Author

Managing Editor of, dedicated to providing interesting information about life in the Endless Mountains region of northern Pennsylvania. The website - a meager investment with no immediate return - is meant to be community-based and to reflect the varied tastes of its readers. Submissions from legitimate organizations and event coordinators are welcome and will be published as space and time allow. This website is operated by Endless Mountains Media Services. I am seeking submissions of news stories, promotional press releases, and photos for posting with full recognition for the submitter. I am also hoping to build a base of correspondents who would enjoy being my "ears and eyes" in parts of the four county region where news is happening. I am also a self-employed media consultant and freelance writer/editor, providing professional services for businesses, municipalities, and organizations for which retaining a full time staff writer is not a viable option.

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